The EDBP’s Stance on the Pay or Okay Model
Interesting developments concerning data protection in the EU! As you may recall, in December 2023, we published a comprehensive guide on the “Pay or Okay” model introduced by Meta in response to several legal challenges regarding its use of lawful grounds for processing users’ data for behavioural advertising (read more about it here: https://whitelabelconsultancy.com/2023/12/processing-data-for-behavioural-advertising-metas-use-of-gdprs-legal-bases-and-the-new-pay-or-okay-model/). We concluded the discussion with the