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Processing Data for Behavioural Advertising: Meta’s Use of GDPR’s Legal Bases and the New Pay or Okay Model

Would you be willing to pay for the preservation of your privacy? This is the inquiry Meta presents to its Facebook and Instagram users, offering not to track their behaviour for advertising at the cost of €9.99/month on the web or €12.99/month on iOS or Android. This so-called “Pay or Okay” is being implemented by Meta in response to numerous

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