Introduction This article explores one of the ongoing criticisms made of the GDPR and seeks to explain why one specific emerging technology – Artificial Intelligence (AI) – is causing so much fuss in the field of data protection. Is regulatory reform the only answer to the never-ending technological progress?  When the father begins to doubt his own son  Axel Voss, one of the fathers of the GDPR, believes the GDPR is already out of date and needs to be revised. Voss suggested to the Financial Times the GDPR