Meta’s next AI model will learn from your public social-media posts. What should you know—and what can you do?

From tomorrow (27 May), Meta plans to add the public content of EU Facebook and Instagram users to its AI training data. The company states that this will enhance the performance of its tools in Europe. Many users, privacy professionals, and regulators are asking tougher questions: Is this allowed under the GDPR?, What does the new EU AI Act add, and How do you keep control of your posts?

To make the answers clear, White Label Consultancy has created a concise slide deck providing the following information:

• A simple explanation of what Meta is doing (and what it isn’t).
• How the GDPR and the AI Act apply.
• Key challenges – lawful basis, transparency, user rights, data quality and more.
• Regulator signals – why most privacy watchdogs are cautious for now.
• Key takeaways for organisations – what should you consider when using AI?
• A practical “what you can do” checklist to help individuals protect their privacy.

Why share this now? Because Meta’s deadline (tomorrow!) is close, and similar projects from other platforms will follow. Clear information helps everyone—users, companies and regulators—manage innovation without losing sight of fundamental rights.

Download the deck here and feel free to share it with colleagues!